As a copy editor, I have noticed that many legal documents, contracts, and agreements use the phrase “the agreement is entered into between” when referring to two or more parties who have agreed to a particular set of terms and conditions. While this phrase may seem innocuous, it is essential to examine its usage and implications, especially in the context of search engine optimization (SEO).

First and foremost, it is important to understand that the phrase “the agreement is entered into between” is a legal convention used to establish the parties involved in a particular agreement. While it may seem redundant to some, it is a useful way to ensure that all parties are aware of who is involved in the agreement and what their respective roles and responsibilities are. However, from an SEO perspective, this phrase can be problematic.

One issue with this phrase is that it is wordy and does not contain any essential keywords related to the agreement`s subject matter. In other words, it does not help the document rank higher in search engine results pages (SERPs) for the specific terms or keywords that potential readers might be searching for. This is especially important if the agreement is available online and needs to be easily discoverable by interested parties.

To address this issue, copy editors who are experienced in SEO can revise the phrase “the agreement is entered into between” in a way that makes it more search-engine friendly. For instance, they could use a more active verb to replace “entered into,” such as “the parties agree to” or “the parties hereby acknowledge.” These alternative phrasings are more precise, concise, and contain relevant keywords that can help boost the document`s visibility and relevance in SERPs.

Another approach could be to include relevant keywords or phrases within the sentence that follows the opening phrase. For example, “the agreement is entered into between [Party A] and [Party B] for the purpose of [insert purpose], as described in [section or clause].” This modification helps to incorporate essential information about the agreement within the sentence and makes it easier for search engines to crawl and index the document.

In conclusion, while the phrase “the agreement is entered into between” is a legal convention that establishes the parties involved in a particular agreement, it is not very helpful from an SEO perspective. Copy editors who are experienced in SEO can revise this phrase to make it more search engine-friendly by using active verbs or including relevant keywords or phrases within the sentence that follows. Doing so can help increase the document`s relevance and visibility in SERPs, making it more discoverable to interested parties.